ABC World News Now looks to wrong audience on question about ACA signup problems

I was just checking Facebook before calling it a night and I came across a World News Now post in my feed that hit me as surprisingly out of place. The post asks Facebook users to let them know if you're someone who has used the Obamacare web site to sign up for health insurance. I find this odd, considering that people who don't have or can't afford health insurance probably don't use Facebook.

Let's think about that. If you are a struggling American, are you awake at 2am on a Sunday reading Facebook? Do you even have a Facebook account?

This makes me wonder if ABC is looking to get the answer they want by asking the question in a place where they know responses will be largely made by people who don't need to sign up.

I mean, if you want to make it look like rednecks are ignorant, wouldn't you go to a Toby Keith concert and ask them questions about classical music? You'd get the result you wanted, but it wouldn't be a valid sample.