By now you have probably seen the NutriSystem commercial with Dan Marino and Larry the Cable Guy. Let's look at the marketing plan here. Who is the audience? No brainer. Fat redneck men who may or may not have the typical invincible male ego appear to be their target audience. The one with bowling balls even features a twangy country tune in the background.
Go after 'em with the same marketing angle for smoking too while you're at it.
If I hear Git R Done one more time, I might have to raid Ted Nugent's military grade arsenal and take out a few of these people. I sure hope this phrase is a fad that will fade away like "Where's The Beef?"